Income Rule

A great quote by Zig Ziglar is “Income does not far exceed personal development.”

Looking at this quote another way: Income and Wealth is a personal Responsibility! No one is going to just hand us success. We have to work hard and sometimes risk much to achieve it. Even that is no guarantee things will work out. Which comes back to personal development.

Its amazing how many small business owners and self-employed entrepreneurs don’t read. Not because they can’t, because they WON’T. It’s considered wise to learn from others’, so why is it so many business owners don’t read. By reading books about business, marketing, leadership, your industry etc.; you are literally learning from others’ mistakes, so you don’t have to repeat them. The knowledge you can get devouring other successful people’s books could speed the development of your growing company by years!

Reading is a discipline. Some enjoy it, some people endure it. Either way is fine, but it IS important to set up a regimen of 30 to 60 minutes a day to read. And that is every single day. You don’t skip days feeding your body food so do not skip days feeding your mind. Discipline gives you freedom!

What you plant in your mind is what you get back. That is irrefutable! Whether it be negative self-talk or business knowledge. What you feed your mind daily will grow offspring and expand. If you’re not feeding your mind it would be like planting a garden and then never watering and expecting it to grow. Physics won’t allow it. It will not happen. We don’t learn new things by osmosis. We learn by doing them or studying them. I don’t know about you, but I’d much prefer skipping as many painful lessons as possible by learning from others how to avoid them or how to minimize them. We all have enough brutal lessons we learn on our own, why not decide to shrink those down as much as possible.

Great Quote by Jim Rohn

It all comes down to self-responsibility. It is no one’s responsibility to build your business but your own and no one will. If it is to be, it is up to me. You’ve heard this saying before. Have you really digested what that means though? It Is Up To Me! The buck stops with you. Think of it from another perspective.

A person that cannot read is no less smart than a person that can read and choses not to. They BOTH have the same knowledge, which is basically very little for one does not have the ability to grow their knowledge and the other has made a choice to not increase their knowledge. At least the first one has a good excuse.

Maybe you’ll be one of the lucky ones. Your business just explodes despite you or your abilities. It might have been a case of the right product or service at the right time. If this is the case and you now have an enterprise that is growing leaps and bounds do you have the knowledge base to retain your new-found wealth and maintain your company’s momentum when the market shifts.

The internet is full of stories about people that win the lottery and are broke just a couple years later. The reason goes back to Income does not far exceed personal development. Or in this case, we’ll replace income with wealth. The reason they lost it all is they didn’t work on developing their self to handle and manage their new-found wealth.

Maybe you think 30 to 60 minutes a day isn’t enough. Don’t confuse small as insignificant. Often it the small things done over and over that have the biggest impact. Even if you are a slow reader, 30 to 60 minutes a day will mean you will read a DOZEN books a year! That is NOT insignificant.

A tip to get the most out of your reading is to attach an ink pen and a highlighter to the book. When you come across “Ah Ha” sections, highlight them and then turn to the page blank page of the book and write the page number down and a 3 or 4 word summary of the idea you highlighted. This gives you the ability to use your books a reference sources in the future and if you don’t do this you may forget which book had the idea you wanted to read again and you will definitely not know on what page it is which forces you to read most of the book again to find it. Discipline in this area will pay huge dividends after you have 24 to 30 books you’ve devoured sitting on your bookshelf.

The more you personally develop the more your income and wealth can grow!

CLICK HERE to learn how Market SCYTHE can help generate consistent leads for your business.


Market SCYTHE helps local businesses grow their sales through targeted and effective marketing strategies and campaigns. If you’d like a free no pressure consultation, you can contact us at info@marketscythe.com

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